Episode 120

Want to Increase Client Enrollments? Do This.

Published on: 14th April, 2023

Little did I know that when I set out to share my story through podcasting, I would not only build authentic connections but create a space for others to do the same. Uncovering the power of these connections, I soon found myself on an unexpected journey of success and growth, learning that the secret to fostering genuine relationships is to be true to who you are and support those around you.

In this episode, you will be able to:

  • Forge authentic connections and develop a strong community through podcasting.
  • Handpick strategic guests to deliver targeted, audience-driven content.
  • Cultivate listener loyalty by extending your service beyond podcast episodes.
  • Showcase your unique expertise to attract and engage potential clients.
  • Harness the power of your personal story for genuine podcast success.

"As a chronic illness warrior, you are so equipped with the tools to create a podcast that creates this authentic, genuine connection that makes it impossible for people not to want to be on your show and makes it impossible for people not to want to work with you." - Nikita Williams

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Subscribe HERE to Chronically Profitable, A free exclusive weekly email series designed for creatives and women with chronic illnesses. You'll learn how to make a liveable income with your hobbies, professional skills, and innate talents by building a successful online coaching business with simple strategies that work for you, even on flare days, and feel better living with chronic illness.

To Start and Grow A Coaching or Service-Based Business with Chronic Illness, Book A Free Sales Call With Nikita Here.

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About the Podcast

Business With Chronic Illness: Women Entrepreneurs Navigating Burnout & Autoimmune Conditions
Conversations about sustainable business, podcasting, and long-form marketing for women entrepreneurs living with chronic illness and autoimmune conditions.
Building a business as a woman entrepreneur with chronic illness comes with realities that most business advice never addresses — burnout, unpredictable energy, and the need to put health first while still wanting meaningful growth.

Business With Chronic Illness is a globally ranked podcast featuring honest conversations with chronic illness entrepreneurs, founders, and CEOs navigating business growth while living with chronic illness and autoimmune conditions. Through real stories and practical insight, the show explores how people build businesses that are sustainable, simple, and aligned with their health, not at the expense of it.

Each episode covers:
-Health-First Business Growth: growing at a pace that honors your body
-Burnout & Capacity: navigating energy, flare-ups, and rest without guilt
-Simple & Sustainable Business: stripping away unnecessary complexity and building around real capacity
-Podcasting & Long-Form Marketing: using podcasting, long-form content, and relationship-driven marketing to build trust, visibility, leads, and audience growth
-Success Stories: real people redefining what success looks like with chronic illness

This podcast is for entrepreneurs and founders who are:
-Living with chronic illness or autoimmune disease
-Burned out from hustle culture or one-size-fits-all business advice
-Building, growing, or reimagining a business that must work with real life
-Looking for sustainable marketing and business strategies that do not require being constantly online
Expect thoughtful, grounded conversations, not hype. This is a space for nuance, practical strategy, and real stories.

About the Host
Hosted by Nikita Williams, a globally ranked podcast host, award-winning business coach, and speaker who has built a six-figure business while navigating endometriosis, Hashimoto's, fibromyalgia, and chronic pain.

The show has featured respected founders and thought leaders such as Jasmine Star, Danielle Bayard Jackson, Nitika Chopra, Courtney Elmer, Natasha Samuel, and Kinsey Soderberg.

Listen & Connect: Follow Business With Chronic Illness to hear new conversations each month.
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About your host

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Nikita Williams

Nikita Williams is an award-winning Business and Mindset Coach, Certified Professional Aromatherapist, speaker, and host of the top-ranking global podcast, Business With Chronic Illness. She's been featured on theknowwomen.com, The Jasmine Star Show, Sales Game Changers, and Windowsill Chats Podcast with Margo Tantau. She was diagnosed with Endometriosis in 2009 and Fibromyalgia in 2010. These diagnoses inspired her to use her previous entrepreneurial, community, and corporate experience to jump-start her career as a business coach. She now teaches women how to build sustainable businesses and close the Revenue Capacity Gap with The Rooted Business methodology, formerly known as Chronically You & Profitable, showing that success is possible without burnout, even on the hardest days.