Episode 125

The 4 Chronic Illness Identity States (and Their Impact on Your Business)

Published on: 5th May, 2023

If you're feeling the overwhelming frustration and disappointment of repeatedly taking action towards your entrepreneurial goals, only to be met with frustration and feeling, here's another way my chronic illness has taken something from me, then you are not alone, and In this episode is for YOU! I share my insights on overcoming self-sabotaging behaviors and cultivating self-compassion.  I help entrepreneurs identify and address any self-sabotaging behaviors that hold them back from success. In this podcast, I share the importance of identifying the aspects of oneself that cause negative self-beliefs and self-destructive patterns for those of us living with chronic illness. By recognizing these negative beliefs, entrepreneurs can take the necessary steps to overcome self-sabotage and achieve their goals. I also emphasize the need for self-compassion and self-care, as these habits can help entrepreneurs maintain a positive mindset and achieve long-term success.

In this episode, you will be able to:

  • Grasp the significance of the four chronic illness identity states and their impact on our lives.
  • Tackle self-sabotaging behaviors that affect your life and business success.
  • Discover the 5% rule to reframe thoughts and actions to concentrate on in all aspects of your life.
  • Embrace the wholeness of your identity, integrating every facet of your being.

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About the Podcast

Business With Chronic Illness
A space for women entrepreneurs to grow sustainable businesses—with mindset, strategy & rest.
Making a living with chronic illness is not easy, and conflicting business advice fails to acknowledge the realities of growing a business with them. It’s time to say goodbye to one-size-fits-all strategies and unlock the missing links to starting and growing a thriving business without compromising your health. As a globally-ranked host and award-winning business coach, Nikita Williams, who is living with chronic illness, is here to equip you with proven techniques and personal insights to conquer the unique challenges of starting and growing a business while managing chronic illness. Get inspired by the stories of successful women who decided they wanted more freedom to have the option to quit their jobs, fund their Heal Me fund, pay off their medical debt, and live more, all by starting a business! Discover sustainable ways to make money with ease living with chronic illness, and join hundreds of women who have said “YES” to creating a profitable business that gives you what you need to live and earn well.
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About your host

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Nikita Williams

Welcome to Business with Chronic Illness — the podcast for women who are building big dreams with limited energy.
I’m Nikita Williams, and I know what it’s like to be living in pain, carrying a diagnosis (or several), and still wanting more — more purpose, more income, more alignment, more ease. After leaving behind a traditional path and navigating the emotional rollercoaster of chronic illness, I decided to rewrite the rules of success. And now? I help other women do the same.
Here, we have honest conversations about what it really takes to build a sustainable, profitable business when your health is unpredictable. No hustle culture. No toxic positivity. Just powerful stories, practical strategies, and mindset shifts that work — even on flare days.
You’ll hear from guests who get it, solo episodes from my heart to yours, and insights I’ve learned coaching dozens of women through launching and growing their dream businesses — on their terms.
Because business is personal. And when you build it that way, it not only becomes easier… it becomes life-giving.
💬 Tune in, take what you need, and know this: You Are Crafted To Thrive.