Episode 141

Low-Stress Marketing for the Chronic Illness Entrepreneur

Published on: 25th September, 2023

In today's podcast episode, as part of the Create your Clarity Mini Podcast Series, I'm diving into four essential strategies to help you de-stress your marketing and sales efforts. Drawing from my journey and client results, I'll share what you need to do when you feel lost in the weeds of the advice on growing your business marketing online and offline. Plus, you'll hear why it's crucial to bravely stand your ground and let your unique business approach shine.

Here's what you'll walk away with:
- A clear understanding of how to define your unique approach, offers, and target audience.
- Tips on tailoring your offers to specific audiences, helping you attract the right people.
- Empowering insights on how to courageously share your contrasting views and solidify your position in the marketplace.
- Guidance on aligning your business decisions with your core values and goals for more fulfilling and profitable outcomes.

To cap it all off, I'll share what you need to lean into your one-of-a-kind approach and story. Implementing these strategies will not only reduce your stress but also set you on the path to sustained success in marketing and sales. Ready to thrive? Let's dive in.

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Products We Love + Special Guest Gifts → Want to support the show and treat yourself? We’ve created a quick-access list of products I personally use and love, exclusive savings from podcast guests, and other gems that can help you live well and do business with chronic illness. Explore our faves + savings here!

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To Start and Grow A Coaching or Service-Based Business with Chronic Illness, Book A Free Sales Call With Nikita Here.

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About the Podcast

Business With Chronic Illness
A space for women entrepreneurs to grow sustainable businesses—with mindset, strategy & rest.
Making a living with chronic illness is not easy, and conflicting business advice fails to acknowledge the realities of growing a business with them. It’s time to say goodbye to one-size-fits-all strategies and unlock the missing links to starting and growing a thriving business without compromising your health. As a globally-ranked host and award-winning business coach, Nikita Williams, who is living with chronic illness, is here to equip you with proven techniques and personal insights to conquer the unique challenges of starting and growing a business while managing chronic illness. Get inspired by the stories of successful women who decided they wanted more freedom to have the option to quit their jobs, fund their Heal Me fund, pay off their medical debt, and live more, all by starting a business! Discover sustainable ways to make money with ease living with chronic illness, and join hundreds of women who have said “YES” to creating a profitable business that gives you what you need to live and earn well.
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About your host

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Nikita Williams

Welcome to Business with Chronic Illness — the podcast for women who are building big dreams with limited energy.
I’m Nikita Williams, and I know what it’s like to be living in pain, carrying a diagnosis (or several), and still wanting more — more purpose, more income, more alignment, more ease. After leaving behind a traditional path and navigating the emotional rollercoaster of chronic illness, I decided to rewrite the rules of success. And now? I help other women do the same.
Here, we have honest conversations about what it really takes to build a sustainable, profitable business when your health is unpredictable. No hustle culture. No toxic positivity. Just powerful stories, practical strategies, and mindset shifts that work — even on flare days.
You’ll hear from guests who get it, solo episodes from my heart to yours, and insights I’ve learned coaching dozens of women through launching and growing their dream businesses — on their terms.
Because business is personal. And when you build it that way, it not only becomes easier… it becomes life-giving.
💬 Tune in, take what you need, and know this: You Are Crafted To Thrive.