Episode 193

How to Market Your Business Without Always Being “On”

Published on: 21st March, 2025

What if you didn’t have to show up every single day to grow your business?
In this episode of Business with Chronic Illness, we’re challenging the idea that visibility requires constant online presence—especially when you’re living with chronic illness.

You’ll learn how to build a marketing system that works with your energy, not against it. I’m sharing a simple, sustainable approach to content that gives you room to rest while still attracting clients and growing your brand.

Whether you’re just starting or shifting away from the daily content grind, this episode will help you reframe what it means to market your business on your terms.

What We’ll Cover:

  • The myth of “being on” 24/7
  • Why consistency ≠ daily effort
  • A 5-step marketing approach that honors your energy
  • How to use long-form content as your anchor
  • Real-life examples of clients creating ease in their marketing

🔗 Links & Resources:

  • Book a sales call to work with me → thrivewithnikita.com
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About the Podcast

Business With Chronic Illness
A space for women entrepreneurs to grow sustainable businesses—with mindset, strategy & rest.
Making a living with chronic illness is not easy, and conflicting business advice fails to acknowledge the realities of growing a business with them. It’s time to say goodbye to one-size-fits-all strategies and unlock the missing links to starting and growing a thriving business without compromising your health. As a globally-ranked host and award-winning business coach, Nikita Williams, who is living with chronic illness, is here to equip you with proven techniques and personal insights to conquer the unique challenges of starting and growing a business while managing chronic illness. Get inspired by the stories of successful women who decided they wanted more freedom to have the option to quit their jobs, fund their Heal Me fund, pay off their medical debt, and live more, all by starting a business! Discover sustainable ways to make money with ease living with chronic illness, and join hundreds of women who have said “YES” to creating a profitable business that gives you what you need to live and earn well.
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About your host

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Nikita Williams

Welcome to Business with Chronic Illness — the podcast for women who are building big dreams with limited energy.
I’m Nikita Williams, and I know what it’s like to be living in pain, carrying a diagnosis (or several), and still wanting more — more purpose, more income, more alignment, more ease. After leaving behind a traditional path and navigating the emotional rollercoaster of chronic illness, I decided to rewrite the rules of success. And now? I help other women do the same.
Here, we have honest conversations about what it really takes to build a sustainable, profitable business when your health is unpredictable. No hustle culture. No toxic positivity. Just powerful stories, practical strategies, and mindset shifts that work — even on flare days.
You’ll hear from guests who get it, solo episodes from my heart to yours, and insights I’ve learned coaching dozens of women through launching and growing their dream businesses — on their terms.
Because business is personal. And when you build it that way, it not only becomes easier… it becomes life-giving.
💬 Tune in, take what you need, and know this: You Are Crafted To Thrive.