Episode 149

Could Your Business Be Suffering from Perfectionism? With Nicole Baker

Published on: 17th November, 2023

Perfectionism can be a ruthless taskmaster. The relentless pursuit of flawlessness has entangled us in its grasp, making us feel that anything less than perfect is unacceptable. Join us in a powerful discussion with Nicole Baker, a coach specializing in aiding high achievers to overcome their perfectionistic tendencies. This episode takes a deep dive into perfectionism's impact on our lives and businesses, with a particular spotlight on its prevalence in Colorado, a hub for tech and professional athletes.

Perfectionism doesn't just affect us, but it shapes how we interact with others and the world around us. Our incredible guest, Nicole, opens up about her personal struggle with perfectionism, sharing her experience and insights on managing it in different life aspects, such as work, exercise, finances, and relationships. We navigate the challenging terrain of all-or-nothing thinking, a common pitfall for entrepreneurs and offer strategies for adjusting expectations and routines.

Tune in for a candid discussion on the insidious nature of perfectionism, its potential to stifle progress, and the strategies to tackle it head-on. Nicole provides practical tips like allowing ourselves to make mistakes, using perfectionism as a learning opportunity, and setting boundaries on social media usage to avoid comparison traps. We also delve into Nicole's daily gratitude practice, demonstrating how such a simple practice can profoundly impact our journey. Join us, and let's redefine perfectionism together!

You'll walk away from this episode being able to:

  1. Discover how embracing the ups and downs of entrepreneurship, especially on challenging days, can build a resilient path to success. Learn to balance consistency with self-compassion for a sustainable journey to 100k.
  2. Uncover strategies to shift from the trap of perfectionism to celebrating progress. This approach can significantly boost your business growth while ensuring your well-being remains a priority.
  3.  Explore ways to tailor your business model and strategies that align with your energy levels and health needs. Embrace a work style

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About the Podcast

Business With Chronic Illness: Simple Sustainable Growth and Burnout Healing For CEO Women
A podcast for entrepreneurs who want success while keeping their health first in business.
Running a business while living with chronic illness is not easy, and most business advice ignores the reality of burnout, living with autoimmune disorders, unpredictable energy, and navigating everyday health and wellness while starting and growing a business. That’s why this podcast is designed to help you build a business that works with your body, not against it.

If you’re a woman entrepreneur, creative, or CEO navigating chronic illness, burnout, or healing and recovering from hustle culture, this show is for you.

Every week, host Nikita Williams brings you simple, sustainable business strategies rooted in her four core content pillars:
• Business Systems and Operations: capacity-first planning, automation, and flare-proof operations.
• Sustainable Marketing and Sales: creative, voice-first strategies like podcasting that convert without social burnout.
• Mindset & Life with Chronic Illness: stories, resets, and tools to honor your health and energy.
• Empowering Entrepreneur Stories: real women building profitable businesses with chronic illness.

Expect a mix of coaching insights, practical strategies, and inspiring interviews delivered with warmth, realness, and the reminder that rest is a strategy and you can be successful at whatever pace you have right now.

As a globally-ranked podcast host (top 2.5%), award-winning business coach, and speaker, Nikita has built a six-figure business while navigating endometriosis, Hashimoto’s, Fibromyalgia, and chronic pain. She’s helped hundreds of women say yes to building profitable businesses that align with their health, life, and values.

Featured guests include thought leaders like Jasmine Star, Danielle Bayard Jackson, Natasha Samuel, and more.

Business With Chronic Illness is where women come to find support, clarity, and simple strategies to grow without the hustle.

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About your host

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Nikita Williams

Welcome to Business with Chronic Illness — the podcast for women who are building big dreams with limited energy.
I’m Nikita Williams, and I know what it’s like to be living in pain, carrying a diagnosis (or several), and still wanting more — more purpose, more income, more alignment, more ease. After leaving behind a traditional path and navigating the emotional rollercoaster of chronic illness, I decided to rewrite the rules of success. And now? I help other women do the same.
Here, we have honest conversations about what it really takes to build a sustainable, profitable business when your health is unpredictable. No hustle culture. No toxic positivity. Just powerful stories, practical strategies, and mindset shifts that work — even on flare days.
You’ll hear from guests who get it, solo episodes from my heart to yours, and insights I’ve learned coaching dozens of women through launching and growing their dream businesses — on their terms.
Because business is personal. And when you build it that way, it not only becomes easier… it becomes life-giving.
💬 Tune in, take what you need, and know this: You Are Crafted To Thrive.