Episode 139

Confidently Share Your Story for Business Growth

Published on: 15th September, 2023

Ever wondered what those gurus mean when they say, "Tell your story in your marketing"? For entrepreneurs with chronic illnesses, weaving your life's story can be tricky and feel scary because your experiences real and not just a tactic—it's part of the reason why you do what you do and how it transforms your life. In this episode, I'll give you the simple actionable way of articulating your life's journey with safety and confidence that WILL elevate your business growth. 

Discover how to:

  • Share your journey with authenticity, avoiding the "salesy" vibe.
  • Connect and resonate with your audience using your own experiences.
  • Harness storytelling not only for marketing but also for personal healing.
  • Establish boundaries and safety in deciding how much of your story to reveal.

What You will also walk away with is:

  • Boosting engagement and income by sharing your story.
  • Crafting content that aligns with your health and well-being.
  • Tips to frame your narrative effectively, ensuring your business thrives.

Also, I refer to an episode about the importance of your How.

Join us as we navigate the world of storytelling, including how to protect your boundaries while promoting personal growth and business success.

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About the Podcast

Business With Chronic Illness
A space for women entrepreneurs to grow sustainable businesses—with mindset, strategy & rest.
Making a living with chronic illness is not easy, and conflicting business advice fails to acknowledge the realities of growing a business with them. It’s time to say goodbye to one-size-fits-all strategies and unlock the missing links to starting and growing a thriving business without compromising your health. As a globally-ranked host and award-winning business coach, Nikita Williams, who is living with chronic illness, is here to equip you with proven techniques and personal insights to conquer the unique challenges of starting and growing a business while managing chronic illness. Get inspired by the stories of successful women who decided they wanted more freedom to have the option to quit their jobs, fund their Heal Me fund, pay off their medical debt, and live more, all by starting a business! Discover sustainable ways to make money with ease living with chronic illness, and join hundreds of women who have said “YES” to creating a profitable business that gives you what you need to live and earn well.
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About your host

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Nikita Williams

Welcome to Business with Chronic Illness — the podcast for women who are building big dreams with limited energy.
I’m Nikita Williams, and I know what it’s like to be living in pain, carrying a diagnosis (or several), and still wanting more — more purpose, more income, more alignment, more ease. After leaving behind a traditional path and navigating the emotional rollercoaster of chronic illness, I decided to rewrite the rules of success. And now? I help other women do the same.
Here, we have honest conversations about what it really takes to build a sustainable, profitable business when your health is unpredictable. No hustle culture. No toxic positivity. Just powerful stories, practical strategies, and mindset shifts that work — even on flare days.
You’ll hear from guests who get it, solo episodes from my heart to yours, and insights I’ve learned coaching dozens of women through launching and growing their dream businesses — on their terms.
Because business is personal. And when you build it that way, it not only becomes easier… it becomes life-giving.
💬 Tune in, take what you need, and know this: You Are Crafted To Thrive.